THE STORY

Jane grew up in Ireland, in a chaotic household with 15 extensions. If something wasn’t right, they fixed it.

This fixing mentality stayed as she studied product design at London’s Royal College of Art. There, she began experimenting with sawdust and silicone adhesive, and made a rather genius moldable glue.

In 2005, she received a small business grant and set up a laboratory in east London where she spent 2 years perfecting her putty. She’d call it Sugru: an Irish word for play. Exciting!

But this was the late 2000s—there’s nothing like a recession to kill your buzz. Funds were low and investors weren’t biting.

Then in 2009, a private investor offered just enough money to go it alone. Eager to make it happen, Jane and her small team bought a mixing machine, engineered a packaging machine, designed their brand and made a website.

Soon after, a UK news site went wild over Sugru and their first 1000 packs sold out in 6 hours! Now, investors were putty in her hands. Sugru began growing, built a factory, and would you believe it, got listed on Time Magazine as one of 2010’s top 50 inventions… 12 places above the iPad!

Dubbed the most exciting product since Sellotape, thousands post their Sugru hacks, fixing (and recycling!) almost anything—clothes, electronics, cables, appliances. Handy, at a time when the world needs more reusing—and less disposing—than ever.

Let’s see how it shapes up.

Jane ni Dhulchaointigh from Sugru.

INNOVATION VS. FUGAZZI

Your next project doesn’t have to be yet another Uber-of-<something useless>. Look around you, filter the noise, and you’ll find plenty of real, pressing problems to solve. Just pick yours… and show the world what you got.

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© Story by Tarek Issa.

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