THE STORY

In 2014, Matt Nelson joined Twitter. He was 20, with a quick tongue. His witty comments gained 10,000 followers. But he had no idea he was about to accidentally start a career on Twitter.

What he did realize though, was that his followers seemed to love dogs. Dog pictures, dog jokes, dog… well, anything. So he played into their canine loving hands and in 2015 set up another account: WeRateDogs. He asked his followers to send in photos of their dogs which he then tweeted with a humorous comment and a rating.

That’s it. His followers grew in their thousands as they begged him to rate their dogs! And grow and grow they did until suddenly his iPhone became a permanent extension of his hand and his buddies started confiscating it from him at parties. Realizing something had to give, he dropped out of his golf management course to be the full-time… Dogfather.

It was time to start monetizing so Matt turned to marketer John Ricci for help. And out of his parents’ house in West Virginia he now has a published book, a mobile game and an online store selling dog-related merchandise. Add to that sponsorship deals from the likes of Disney, and there you have it—a six-figure salary.

He now has 8 million followers across three platforms. Will it last? Well, no-one’s going to stop liking dogs anytime soon, are they.

The Dogfather with his dog.

BETWEEN THE LINES

Matt Nelson saw an opportunity where most of us see nothing at all. We truly are surrounded by patterns, trends and cycles. Right now, there’s one opportunity sitting right in front of you, do you see it?

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© Story by Tarek Issa.

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