THE STORY

Stevin John, a regular Washington State guy, worked as a cameraman in Hollywood.

One day, he noticed his young nephew watching bad quality YouTube videos. He immediately saw an opportunity.

Now, he didn’t just rush home, dress as a clown and start filming himself. No, he was a true marketing professional—an SEO expert with exceptional insight into metrics and statistics.

First, his character needed a name. Knowing that children start speaking from the front of their mouths, he went through 800 different variations, pronouncing the words over and over. But the name also had to be available as a dotcom domain—So Blippi it was!

And then there was his costume. Based on color theory research, he chose blue to evoke trust and orange for enthusiasm. As for the braces and bowtie, he’d be able to merchandise them later.

After spending 20 hours shooting and post-producing each video, Blippi was alive, singing about garbage trucks. With his orange bowtie and endless energy, he captivated children worldwide into learning colors, numbers and letters.

Today, he pretty much rules the children’s online educational market. With well over 1 billion views, he amasses millions of dollars and has a camera crew, musicians and animation teams. Hell, he even has an empire of Blippi-branded clothes, dolls and scooters.

Oh, and his nephews remain his biggest fans.

Blippi in action.

DATAISM

Is my business idea going to work in this part of the world, for this specific population? Is this specific event occasional, or is it part of a trend? How can I make sure that this new trend is here to stay? The endless amount of data surrounding us holds endless amounts of answers. Indeed, information is power… but only to those who can make sense of it.

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© Story by Tarek Issa.

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