THE STORY

Ben sat nervously biting his nails. It had been 23 hours and 40 minutes already. Had he lost his chance with Emily?

In 2014, Whitney Wolfe Herd, the 20-something co-founder of Tinder, resigned and launched a sexual harassment lawsuit against them.

“Oh the irony,” screamed the Internet. “The founder of a hook-up app is claiming sexual harassment.” And the online bullying ensued.

Rather than retreat to a quiet corner of the world and take up gardening, she confronted sexism head on. So many smart women in her life were still waiting around for men to ask them out. She realized that the gender dynamics of dating were… outdated.

With the help of Russian entrepreneur Andrey Andreev, she created Bumble, the world’s first dating app where women make the first move. Once a match is made (with a Tinder-y swipe), only the woman can start the dialogue. If she doesn’t message within 24 hours, the match disappears forever. See why Ben was so nervous?

To weed out creepiness, every photo is watermarked with the user’s name. Meaning naughty pics can be screenshot (no chatroulette-style D-pics allowed 😉). Bumble even publicly called out* a rather obnoxious user once.

With an 80% female workforce, Bumble has grown into a platform for all genders to make empowered connections. Friends through Bumble BFF, work connections through Bumble Bizz. Women have made the first move on Bumble over 250 million times.

What will your next first move be?

Whitney Wolfe.

 

UPDATING THE OUTDATED

Bumble addresses the outdated dynamics of dating by having women make the first move. But we’ve inherited so many other outdated habits that still guide our lives today. Step outside of your routine and look at the big picture: why do we have to be physically present at work, every day, for fixed hours? Why do we sell our (life)time for money? Why do schools still teach the same things every single year? Why do people still get married? Why are there still so many homeless people? And so on…

If you’re looking for an actual innovation with an impact on people’s lives, then asking similar questions is a good place to start.

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© Story by Tarek Issa.

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