THE STORY

Mathijs Eefting understood he needed to become his own boss after a few years as an employee *surprise*. In 2014, he took the leap and attended INSEAD to get his MBA.

At INSEAD, Mathijs met Olivier Stapylton-Smith and Lev Kundin. Besides becoming good buddies, the three agreed on one thing in particular. Although e-commerce was booming, there was no easy way to set up and scale an online shop. For instance, entrepreneurs still needed to deal with coding, production, logistics, shipping, and customer service. This left them very little time to market and sell their products.

Feeling compelled to act, the three decided to work on a solution. In their (little) free time at school, they co-founded Moteefe, a platform that enables anyone to sell custom-branded products with just a few clicks. Quickly, Moteefe generated a lot of interest and growth.

After getting their MBA, things got tough. With a lot of debt on their hands and only £10k of personal savings, the three had to deal with rapid growth and developing the platform worldwide… from Lev’s kitchen in London. Tons of hard work, smart decisions, and hiring passionate people to help out got them through the difficult times.

To date, Moteefe has helped thousands worldwide gain their independence and become their own boss. The speed and ease of setting up shop with Moteefe are unheard of. Seriously. Just upload your design, pick from a selection of products to customize, and you’re good to sell within minutes.

Seize the opportunity →

From left to right: Lev, Mathijs and Olivier.

 

HOW BAD DO YOU WANT IT?

Very little savings, tough times, significant debt… there are plenty of reasons for someone to abandon entrepreneurship and find a job instead. More often than not, pursuing entrepreneurship requires an unusually strong ambition and drive. How bad do you want it? Test yourself out with this question, for starters.

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Sources:

  • Based on an interview for for-starters.com with Mathijs Eefting and Lev Kundin, co-founders at Moteefe.
  • The picture is courtesy of Mathijs Eefting/Moteefe.

© Story by Tarek Issa.

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