Growing up in a family of farmers, Ferruccio did not want to be a farmer. Instead, his passion was all about mechanics. After serving in World War II, he started a business to re-purpose old military machines as agricultural tractors. His business took off and made him wealthy.
Naturally, Ferruccio spent a lot of his money on… sports cars. In the 1960’s, he began racing his cars, including a Ferrari he owned. He couldn’t help but notice that his Ferrari was too noisy and needed frequent repairing! So, he decided to meet with Enzo Ferrari, the carmaker’s founder, and tell him about his problems.
That day, the meeting did not go so well. Enzo Ferrari, who was then considered a leader in the car industry, told Ferruccio to stick to what he knows best: tractors. That’s right, Ferrari basically told Ferruccio to f*ck off. 👊
Feeling insulted, Ferruccio had the crazy idea of creating his own luxury sports car! 👊👊 And he did. He teamed up with an engine maker and hired 2 engineers for the other pieces. Just 4 months later, the first Lamborghini—named after Ferruccio’s last name—was presented at the 1963 Turin Motor Show.
By the end of 1964, Lamborghini had already sold 13 cars. Lamborghinis quickly became famous for their luxury aspect and their speed. Today, over 50 years later, a rivalry still exists between the 2 giants, Lamborghini and Ferrari. 🔥
THOUGHTS FROM HERE AND THERE
- Use competition as a drive! (Instead of whining or freaking out)
- If your idea sounds crazy, then perhaps it’s a really big one.
- You don’t like the rules or the way things are? Good. Make your own!
Keep it up!
© Story by Tarek Issa.