Growing a profitable company while making a difference in people’s lives? Ever since they graduated, Charlène Guicheron and Mohand Bencherif have been laser-focused on this very ambition. So, 5 years ago, they started a company in Paris that develops custom e-shops and marketplaces. The company was a success, it grew quickly, and was profitable—and yet, in 2016, they decided to close it.
In fact, the two had been noticing a potential problem for the future. Their clients typically needed to invest a lot of money and wait around 6 months before their marketplace is ready. On top of that, some of them ended up out of business, as not all startups succeed. So, although Charlène and Mohand’s company was profitable, it was not sustainable. It did, however, provide them with priceless lessons and a deep understanding of their clients’ pain points.
In 2017, the two decided to start fresh and began developing a platform called Kreezalid. The platform allows anyone to start a custom marketplace in minutes, without any coding. With a very low budget, it is now possible to start a rental service like Airbnb, a product marketplace like Amazon, or any service-based platform… entirely risk-free!
While developing Kreezalid, the two kept working on the side to pay their bills. But now their hard work is finally paying off. Kreezalid is currently in Beta, awaiting an imminent worldwide launch. It has already shown excellent results, as hundreds of beta testers were able to make their ideas a reality, hassle-free.
From left to right: Mohand and Charlène.
WHAT ARE YOU LOOKING AT?
Great entrepreneurs anticipate. Being a step ahead of the game prepares us to detect a trend or contain a fall. Anticipation requires eyes to be wide open, an ability to read between the lines, and courage to make decisions based on what is likely to happen.
- Based on an interview for for-starters.com with Charlène Guicheron, co-founder at Kreezalid.
- The picture is courtesy of Charlène Guicheron/Kreezalid.
© Story by Tarek Issa.