John Paul DeJoria grew up in a poor L.A. neighborhood, raised by a single mother before landing in foster care. At 9, he sold Christmas cards door to door. At 11, he delivered the paper before school. His maths teacher told him he would “never succeed at anything in life.”
Determined otherwise, he joined the Navy and later sold encyclopedias door to door. For every 30 doors slammed in his face, he smiled his way into the 31st.
At 22, he became a father. His wife left, taking the money but leaving their son. Like that, he ended up living on the street. Hustling to sell everything and anything, he finally landed jobs at Redken and Fermodyl, where he learned the ropes of the hair care business—despite being fired from both.
It was time to create his own luck.
In 1980, he joined forces with friend Paul Mitchell, and with $700 between them, they created hair care brand John Paul Mitchell Systems. Today the company does $900 million in revenue.
But J.P didn’t stop there. In 1989, he asked a friend in Mexico to bring back a bottle of the smoothest tequila he could find. Convinced he could make it smoother, they worked with a mixologist and created Patrón. It just sold to Bacardi for $5.1 billion.
John Paul DeJoria is now one of the world’s greatest philanthropists. His motto? “Success unshared is failure.”
John Paul DeJoria.
WELCOME TO FIGHT CLUB
When life hits you hard, take a reasonable time to mourn, learn from the setback, consolidate… then rise and fight. Most of the time, there is going to be a solution. It does not have to be the perfect solution, but certainly one you can build on in order to fly again one day.
© Story by Tarek Issa.