THE STORY

This brave story begins with college graduate Brendan Eich, a total coding whizz who was snapped up by Netscape Communications in 1995. With Microsoft’s Windows 95 and Internet Explorer to compete with, the pressure was on. So, they gave Eich just 10 days to implement a new programming language into their web browser.

For Eich, it was a cakewalk. In 10 days, he invented the famous JavaScript language, which is still at the heart of the web today 24 years later.

But his ambition didn’t stop there. He later co-founded Mozilla and Firefox, sparking browser World War II.

In 2014, he resigned from Mozilla. A new era needed a new browser, he thought. He imagined one without nosy tracking and intrusive ads. Better still, why not pay users who choose to see privacy-friendly ads?

In 2016, he launched Brave, a browser that blocks intrusive ads and protects user data. Should users choose to see Brave’s privacy-friendly ads, they get a staggering 70% cut of the ad revenue each time. Users are paid on the 5th of each month in Basic Attention Token (BAT), a cryptocurrency created specifically to reward users for their attention. A true advertising revolution.

Up to 3 times faster than Chrome, Brave’s downloads have surpassed Chrome’s several times this year. With Brave, the web browser is becoming a safe place again, and it turns out millions are brave enough to switch.

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Brendan Eich giving a TEDx Talk.

MAKE IT MEMORABLE

If something has been around for a long time, it can be intimidating, but it doesn’t necessarily mean you can’t beat it. Things are changing so fast, chances are the “old timers” got too big to keep up. Find an angle, take aim, and make it memorable.

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© Story by Tarek Issa.

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